Ralph G. Brancaccio

Y Project

Silent March

T-Shirt Tirade

Underneath It ALL

Military UnIntelligence

The Name Game

Manhole Cover Prints

Conceptual Portraits

"The Name Game"
Today, we commercialize a name to create a longing for ownership. It is also used as a symbol to denote status, or an inclusive identification that often ignores the essence behind the name, as long as it signifies some type of identifiable mark that we want others to associate us with.

I am using my name not only as an iconic reference, but also as a generic shape to create imagery. I am exploiting its citation; reflecting, like a signature handbag, prominence to its owner. Additionally, I am commercializing on its preempted eminence, as I continue to stake my own claim.